Transformed release management for a gaming company, enabling 50+ daily deployments with automated testing and zero production issues.
50+ releases
Daily Deployments
2500% increase
Zero incidents
Production Issues
100% reduction
15 minutes
Release Time
95% reduction
The Challenge
GameStudio Entertainment needed to deliver frequent game updates and new features while maintaining game stability and player experience across multiple platforms.
Slow release cycles limiting feature delivery
Manual testing causing deployment delays
Risk of game-breaking bugs in production
Complex multi-platform deployment coordination
Limited rollback capabilities for failed releases
Poor visibility into release pipeline status
Our Approach
Implemented automated release management pipeline with comprehensive testing, feature flags, and gradual rollout capabilities for safe, frequent deployments.
JenkinsDockerKubernetesUnity Cloud BuildLaunchDarklySeleniumJMeter
Implementation Timeline
Total Duration: 16 weeks implementation
1
Pipeline Architecture
4 weeks
- Release pipeline design and architecture
- Multi-platform build automation setup
- Integration with game development tools
- Security and compliance integration
2
Automated Testing
5 weeks
- Automated unit and integration testing
- Performance and load testing automation
- Cross-platform compatibility testing
- Game-specific testing scenarios
3
Deployment Automation
4 weeks
- Blue-green deployment implementation
- Canary release capabilities
- Feature flag integration
- Automated rollback mechanisms
4
Monitoring & Optimization
3 weeks
- Release pipeline monitoring
- Player experience metrics tracking
- Continuous optimization and tuning
- Team training and documentation
Technical Architecture
Automated release pipeline with multi-platform builds, comprehensive testing, and gradual rollout capabilities for gaming applications.
Jenkins for CI/CD pipeline orchestration
Unity Cloud Build for game compilation
Docker and Kubernetes for deployment
LaunchDarkly for feature flag management
Selenium for automated UI testing
JMeter for performance testing
Results & Impact
50+ releases
Daily Deployments
2500% increase
Zero incidents
Production Issues
100% reduction
15 minutes
Release Time
95% reduction
92%
Test Coverage
60% improvement
4.7/5.0
Player Satisfaction
20% improvement
Business Benefits
Rapid feature delivery and iteration
Improved game stability and player experience
Reduced risk of production issues
Enhanced development team productivity
Better player engagement through frequent updates
Competitive advantage through faster time-to-market
“The release management transformation has revolutionized our development process. We can now deliver new features and fixes to our players within hours, not weeks, while maintaining exceptional game quality.”
Sophie Chen
VP of Engineering, GameStudio Entertainment
Key Learnings
Feature flags enable safe deployment of incomplete features
Game-specific testing requires specialized automation approaches
Gradual rollouts minimize impact of potential issues
Player experience metrics are crucial for release validation
Recommendations
Implement comprehensive automated testing for game scenarios
Use feature flags for safe feature rollouts
Monitor player experience metrics in real-time
Design rollback strategies specific to gaming requirements
Release ManagementGamingCI/CDAutomationDevOps